Updated October 24, 2025

OUR COMMITMENT TO YOUR PRIVACY

At Busty & Beyond (formerly La Plantureuse), we believe that finding the perfect-fitting bra shouldn't mean sacrificing your privacy. This Privacy Policy explains how we collect, use, protect, and share your personal information when you visit our website, make a purchase, or join our B&B Insiders community.

We're a small, founder-led business, and I (Amanda Henson, Founder & Designer) personally oversee how your information is handled. If you have any questions about this policy, please email me directly at hello@bustyandbeyond.com.

1. INFORMATION WE COLLECT

A. Information You Provide Directly

When you join the B&B Insiders or make a purchase, we collect:

Contact Information: First name, email address, phone number (if you opt in for SMS)
Sizing Information: Clothing size (14-28), cup size (DD-P), band size (36-60)
Shipping Information: Mailing address, city, state, ZIP code
Payment Information: Credit card details (processed securely through our payment processor; we do not store full card numbers)
Account Information: Username and password if you create an account
Communication Preferences: Email and SMS opt-in status, preferred communication frequency

When you contact us for fit consultations or customer support:

Fit Feedback: Details about how products fit, comfort issues, support needs
Body Measurements: If you use our measuring kit or measuring guide
Photos: If you voluntarily share photos for fit assessment (always optional)
Purchase History: Items ordered, sizes tried, exchanges or returns

When you participate in surveys, voting, or feedback:

Product Preferences: Style preferences, color choices, feature priorities
Shopping Habits: Where you typically shop, brands you've tried, price sensitivity
Feedback: Reviews, testimonials, suggestions for improvement

B. Information Collected Automatically

When you visit bustyandbeyond.com, we automatically collect:

Device Information: IP address, browser type, operating system, device type (mobile/desktop/tablet)
Usage Data: Pages viewed, time spent on site, links clicked, search terms used
Referral Information: How you found us (Google search, social media, direct link, etc.)
Cookies and Tracking: See Section 6 for details

C. Information from Third Parties

We may receive information from:

Social Media: If you interact with us on Facebook, Instagram, TikTok, or X (formerly Twitter)
Marketing Partners: If you click on our ads or promotional content
Payment Processors: Transaction confirmation and fraud prevention data
Shipping Carriers: Delivery status and tracking information

2. HOW WE USE YOUR INFORMATION

We use your information to provide you with the best possible experience and to build bras that truly fit your body.

A. Order Processing & Fulfillment

Process and ship your orders
Send order confirmations, shipping updates, and delivery notifications
Handle exchanges, returns, and refunds
Provide customer support and fit consultations
Verify payment information and prevent fraud

B. Product Development & Improvement

Analyze sizing data to improve our fit and grading
Identify which styles and features are most needed
Refine our measuring guides and fit education materials
Communicate feedback to our designer and manufacturer
Determine which sizes to produce in future collections

Example: If multiple customers in size 42DD report that the band runs tight, we'll adjust our tech pack grading or update our size recommendations.

C. Marketing & Communication

With your explicit consent, we use your information to:

Send B&B Insiders updates, behind-the-scenes content, and launch announcements
Invite you to vote on designs, styles, and product decisions
Share exclusive offers, early access, and insider-only promotions
Send educational content about bra fitting, sizing, and care
Request reviews and testimonials
Announce new product launches and restocks

You control your preferences:

Email: Unsubscribe link in every email
SMS: Reply STOP to any text message
Account settings: Update preferences anytime

D. Website Improvement & Analytics

Understand how visitors use our website
Identify technical issues and improve site performance
Optimize page layouts, navigation, and checkout process
Test different designs and messaging (A/B testing)
Measure effectiveness of our marketing campaigns

E. Legal Compliance & Safety

Comply with applicable laws and regulations
Respond to legal requests (subpoenas, court orders)
Protect against fraud, abuse, and security threats
Enforce our Terms of Service and other policies
Resolve disputes and investigate complaints

3. HOW WE SHARE YOUR INFORMATION

We do NOT sell, rent, or trade your personal information to third parties for their marketing purposes. Period.

We only share your information in these limited circumstances:

A. Service Providers (Required for Operations)

We work with trusted third-party companies that help us run our business:

HubSpot (CRM & Email Marketing): Manages customer data, email campaigns, and form submissions
Payment Processor: Processes credit card transactions securely (we use [Stripe/PayPal/Shopify Payments - specify which you'll use])
Shipping Carriers: USPS, FedEx, or UPS for order delivery
Google Analytics: Tracks website usage and performance
Cloud Storage: Securely stores customer data and business records

All service providers are contractually required to:

Use your information only for the services they provide to us
Protect your information with appropriate security measures
Comply with applicable privacy laws

B. Business Transfers

If Busty & Beyond is acquired by or merged with another company, your information may be transferred as part of that transaction. You will be notified via email and/or prominent notice on our website of any change in ownership or use of your personal information.

C. Legal Requirements

We may disclose your information if required by law or if we believe in good faith that such disclosure is necessary to:

Comply with legal obligations (court orders, subpoenas, government requests)
Protect our rights, property, or safety
Protect the rights, property, or safety of our customers or the public
Investigate fraud, security issues, or violations of our Terms of Service

D. With Your Consent

We may share your information for other purposes with your explicit consent. For example:

Featuring your testimonial or photo on our website or social media (always with permission)
Sharing your feedback with our designer or manufacturer (anonymized unless you consent otherwise)
Partnering with body-positive advocates or influencers (only if you opt in)

4. HOW WE PROTECT YOUR INFORMATION

We take data security seriously and implement industry-standard measures to protect your personal information:

A. Technical Safeguards

SSL Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) technology (https://)
Secure Payment Processing: Credit card information is processed through PCI-DSS compliant payment processors; we do not store full card numbers
Password Protection: Account passwords are encrypted and hashed
Regular Security Updates: We keep our systems and software up to date with the latest security patches

B. Organizational Safeguards

Limited Access: Only authorized personnel (currently Amanda Henson and designated team members) have access to customer data
Confidentiality Agreements: All team members and service providers sign confidentiality agreements
Data Minimization: We only collect and retain information necessary for business operations
Regular Backups: Customer data is backed up regularly to prevent loss

C. Your Responsibility

Protect Your Password: Don't share your account password with anyone
Secure Your Devices: Use up-to-date antivirus software and secure Wi-Fi connections
Report Suspicious Activity: Contact us immediately at hello@bustyandbeyond.com if you suspect unauthorized access to your account

Important Note: While we implement strong security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. YOUR PRIVACY RIGHTS

You have control over your personal information. Depending on your location, you may have the following rights:

A. Access & Portability

Right to Access: Request a copy of the personal information we hold about you
Right to Data Portability: Receive your information in a structured, commonly used format

How to request: Email hello@bustyandbeyond.com with "Data Access Request" in the subject line

B. Correction & Update

Right to Correction: Update or correct inaccurate information
How to update: Log into your account or email hello@bustyandbeyond.com

C. Deletion

Right to Deletion: Request that we delete your personal information (subject to legal retention requirements)
What happens: We will delete your account, contact information, and purchase history unless we're required to retain it for legal, tax, or fraud prevention purposes
How to request: Email hello@bustyandbeyond.com with "Delete My Data" in the subject line

Note: Deleting your account will prevent you from accessing order history, tracking exchanges, or receiving B&B Insiders updates.

D. Opt-Out of Marketing

Email Marketing: Click "Unsubscribe" at the bottom of any marketing email
SMS Marketing: Reply STOP to any text message
All Marketing: Email hello@bustyandbeyond.com with "Unsubscribe from All Marketing"

Important: You will still receive transactional emails (order confirmations, shipping updates, customer service responses) even if you opt out of marketing.

E. Object to Processing

Right to Object: Object to our use of your information for certain purposes (e.g., marketing, analytics)
How to object: Email hello@bustyandbeyond.com with details of your objection

F. Withdraw Consent

Right to Withdraw Consent: If we're processing your information based on consent (e.g., SMS marketing), you can withdraw consent at any time
Effect: Withdrawal of consent does not affect the lawfulness of processing before withdrawal

G. Lodge a Complaint

If you believe we've mishandled your personal information, you have the right to lodge a complaint with a data protection authority in your jurisdiction.

For U.S. residents: Federal Trade Commission (FTC) - ftc.gov
For EU residents: Your local Data Protection Authority
For California residents: California Attorney General - oag.ca.gov

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve your experience on our website.

A. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, understand how you use our site, and provide personalized experiences.

B. Types of Cookies We Use

Essential Cookies (Required):

Enable core website functionality (shopping cart, checkout, account login)
Remember your preferences during your visit
Cannot be disabled without breaking site functionality

Analytics Cookies (Optional):

Google Analytics: Tracks page views, time on site, traffic sources
Helps us understand which content is most valuable
Allows us to improve site navigation and user experience

Marketing Cookies (Optional):

Facebook Pixel / Meta Pixel: Tracks conversions from Facebook/Instagram ads
Google Ads: Measures effectiveness of Google advertising campaigns
Enables retargeting (showing you relevant ads after you leave our site)

C. Managing Cookies

Browser Settings:

Most browsers allow you to block or delete cookies through settings
Note: Blocking essential cookies may prevent you from using certain site features

Opt-Out Tools:

Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout)
Do Not Track: We respect browser "Do Not Track" signals

Cookie Preferences:

[If HubSpot allows] Manage your cookie preferences through our cookie consent banner

D. Third-Party Tracking

Our website may contain links to third-party websites (social media, partner sites, etc.). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.

7. EMAIL & SMS MARKETING

A. Email Marketing

What you'll receive as a B&B Insider:

Behind-the-scenes updates on product development
Exclusive voting access on designs and styles
Early access to new launches
Insider-only promotions and offers
Educational content about bra fitting and sizing

Frequency: Approximately 2-4 emails per month (may increase around product launches)

Compliance:

We comply with the CAN-SPAM Act
Every email includes a clear unsubscribe link
We honor unsubscribe requests within 10 business days
We never send emails from deceptive headers or subject lines

B. SMS Marketing

What you'll receive (if you opt in):

Launch announcements and restock alerts
Exclusive SMS-only offers
Size availability notifications
Time-sensitive promotions

Frequency: Approximately 2-6 messages per month

Opt-In Required:

You must explicitly consent to receive SMS messages
Standard message and data rates apply
We do not charge for messages, but your carrier may

Opt-Out:

Reply STOP to any message to unsubscribe immediately
Reply HELP for customer support
Email hello@bustyandbeyond.com for assistance

Compliance:

We comply with the Telephone Consumer Protection Act (TCPA)
We never share your phone number with third parties for marketing
We use [Google Voice] to send messages

8. DATA RETENTION

How long we keep your information:

Active Customers:

We retain your information for as long as your account is active or as needed to provide services

Inactive Customers:

If you haven't made a purchase or engaged with us in 3 years, we may delete or anonymize your information (unless you're subscribed to marketing)

Marketing Subscribers:

We retain your email/phone number until you unsubscribe

Legal Requirements:

We retain transaction records for 7 years to comply with tax and accounting regulations
We retain information necessary for legal claims, fraud prevention, or dispute resolution

Deletion Requests:

We honor deletion requests within 30 days (subject to legal retention requirements)

9. CHILDREN'S PRIVACY

Busty & Beyond is intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@bustyandbeyond.com, and we will delete the information immediately.

Compliance: We comply with the Children's Online Privacy Protection Act (COPPA).

10. INTERNATIONAL CUSTOMERS

Busty & Beyond is based in the United States and primarily serves U.S. customers. Our products are manufactured in Pakistan.

If you are located outside the U.S.:

Your information will be transferred to and processed in the United States
U.S. privacy laws may differ from those in your country
By using our website or making a purchase, you consent to the transfer of your information to the U.S.

For EU/UK Residents (GDPR Compliance):

We process your information based on legal grounds (contract performance, consent, legitimate interests)
You have additional rights under GDPR (see Section 5)
You may contact our Data Protection Officer at hello@bustyandbeyond.com

For California Residents (CCPA Compliance):

See Section 11 for California-specific privacy rights

11. CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

A. Right to Know

You have the right to request:

Categories of personal information we've collected
Specific pieces of personal information we hold about you
Categories of sources from which we collected information
Business or commercial purposes for collecting information
Categories of third parties with whom we share information

B. Right to Delete

You have the right to request deletion of your personal information (subject to legal exceptions).

C. Right to Opt-Out of Sale

We do NOT sell your personal information. We have not sold personal information

in the preceding 12 months, and we do not sell the personal information of minors under 16 years of age.

D. Right to Non-Discrimination

You have the right to not receive discriminatory treatment for exercising your CCPA rights. We will not:

Deny goods or services to you
Charge different prices or rates
Provide a different level or quality of goods or services
Suggest that you will receive a different price or level of quality

E. How to Exercise Your Rights

To submit a request:

Email: hello@bustyandbeyond.com with "CCPA Request" in the subject line
Phone: 225-267-7655
Include: Your name, email address, and specific request

Verification Process:

We will verify your identity by matching the information you provide with information we have on file
We may request additional information to confirm your identity
Authorized agents may submit requests on your behalf with proper documentation

Response Time:

We will respond to verifiable requests within 45 days
If we need more time (up to 90 days total), we will notify you of the extension

F. California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes. As stated above, we do not share personal information with third parties for their direct marketing purposes.

12. NEVADA PRIVACY RIGHTS

Nevada residents have the right to opt out of the sale of certain covered information. We do not sell your covered information as defined under Nevada law. If you are a Nevada resident and would like to make a request, please contact hello@bustyandbeyond.com.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

How we notify you of changes:

Material Changes: We will notify you via email and/or prominent notice on our website at least 30 days before the changes take effect
Minor Changes: We will update the "Last Updated" date at the top of this policy
Your Continued Use: Your continued use of our website or services after changes take effect constitutes acceptance of the updated policy

Reviewing Changes:

We encourage you to review this Privacy Policy periodically
The current version is always available at bustyandbeyond.com/privacy-policy

14. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Busty & Beyond
Attn: Amanda Henson, Founder & Privacy Contact
Email: hello@bustyandbeyond.com
Website: bustyandbeyond.com

Response Time: We aim to respond to all privacy inquiries within 5 business days.

15. CONSENT

By using the Busty & Beyond website, making a purchase, or joining our B&B Insiders community, you acknowledge that you have read, understood, and agree to this Privacy Policy.

For email marketing: By providing your email address and checking the opt-in box, you consent to receive marketing emails from Busty & Beyond.

For SMS marketing: By providing your phone number and checking the SMS opt-in box, you consent to receive text messages from Busty & Beyond. Standard message and data rates apply.

You may withdraw consent at any time by following the opt-out instructions in Section 5.

Thank you for trusting Busty & Beyond with your personal information. We're committed to protecting your privacy while building bras that truly support you.

— Amanda Henson
Founder & Designer
Busty & Beyond